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攜手Aura永續智能科技、OKGO凱智智能系統
2025-10-31
In Partnership with Aura Sustainable Intelligence and OKGO Smart Systems
台灣設計研究院（TDRI）在經濟部產業技術司的補助下，今（114）年以「微移動」為核心，推動「地方觀光加值服務」專案，攜手Aura永續智能科技、OKGO凱智智能系統、Play Design Lab玩味創研，及八里左岸觀光協會、八里大眾廟等在地組織，在新北八里展開微移動服務落地示範；活動於10月10日至12日以及14日舉辦測試體驗，將八里左岸風景、聚落歷史與自然生態轉化為可互動的Web App內容，並搭配Aura綠能電輔車騎行，串連地方完整體驗路徑，邀請民眾參與以低碳、慢行的方式重新認識八里。
With subsidies from the Department of Industrial Technology, Ministry of Economic Affairs, the Taiwan Design Research Institute (TDRI) has launched the “Local Tourism Enrichment Service” project this year (2025), placing micromobility at its core. In collaboration with Aura Sustainable Intelligence, OKGO Smart Systems, Play Design Lab, and local organizations including the Bali Left Bank Tourism Association and Bali Dazhong Temple, TDRI introduced a micromobility demonstration in New Taipei City’s Bali District.
Test-ride activities were held from October 10–12 and 14, transforming the landscapes, settlement history, and natural ecology of Bali’s Left Bank into interactive Web App content. Paired with Aura’s eco-friendly electric-assist bikes, the system connects a complete local experience route, inviting the public to rediscover Bali through a low-carbon, slow-paced journey.
「期盼讓更多人走進八里，願意在此駐足體驗在地才有的人文與風景」八里左岸觀光協會理事洪煜豪與八里大眾廟秘書郭榮德共同表示，透過這款Web App，將「看得見的風景」與「看不見的脈絡」連起來，轉化為感受、互動、並持續回訪的八里體驗。這款最小可行性測試（MVP）的Web App，結合地圖導引與互動內容，提供「主題探索」和「自由探索」兩種模式，旅人騎行 Aura 綠能電輔車時，系統依定位自動觸發景點故事卡，並支援內容收藏和個人旅程軌跡回看。
“We hope more people will come to Bali and be willing to stay, experiencing the unique culture and scenery found only here,” said Hong Yu-Hao, Director of the Bali Left Bank Tourism Association, and Kuo Rong-De, Secretary of Bali Dazhong Temple.
Through the Web App, “visible scenery” is linked with the “invisible context,” transforming them into a Bali experience that can be felt, interacted with, and revisited.
This minimum viable product (MVP) Web App integrates map navigation with interactive content, offering two modes—Theme Exploration and Free Exploration. While riding Aura’s electric-assist bikes, location-based triggers automatically surface story cards. Users can also bookmark content and review their personal travel routes afterward.
設研院指出，研究團隊從本案的落地測試回饋中，發現「路徑安全、引路人訪談、場域調研、服務體驗的地方串連」是影響地方觀光體驗品質的關鍵，若能以微移動思維提升Aura綠能電輔車的騎行動線與體驗節點，將分散的在地故事與店家資訊整合進Web App，使用者更容易形成流暢的移動節奏與更長的停留。
本次「地方觀光加值服務體驗測試活動」招募具自行車騎乘經驗、且喜愛在地文化探索的受測者參與。「重新認識了八里，發現以往沒注意到的自然與人文故事」受測者在實地騎行搭配Web App互動體驗後表示，整體回饋體驗帶來愉悅感與再訪意願，並期待未來正式上線與擴大服務。
TDRI noted that insights from the demonstration tests highlight several key factors shaping local tourism quality: route safety, interviews with local guides, field research, and the linking of place-based experience touchpoints. By applying micromobility thinking to improve the riding paths and experience nodes of Aura’s electric-assist bikes—and integrating scattered local stories and business information into the Web App—users can enjoy a smoother travel rhythm and longer stays.
The “Local Tourism Enrichment Service Experience Test” recruited participants with cycling experience who enjoy exploring local culture.
“I rediscovered Bali and found natural and cultural stories I had never noticed before,” one participant said after completing the on-site ride paired with the interactive Web App experience. Overall, testers reported joy and strong willingness to revisit, expressing anticipation for the service’s full launch and expansion in the future.
設研院表示，本次專案以「微移動」為主軸，將地方特有的人文與故事編入 Web App的互動卡片與路徑提示中，確保使用者能在安全、清楚的導引下形成順暢的慢行節奏並有效延長停留時間。此外，研究團隊透過實際的測試活動與受測者訪談，將回饋轉化為內容呈現與服務動線的優化依據，展現設計驅動地方觀光的實作能力。多位受測者覺得這次的體驗很好，希望能多辦這樣的活動，凸顯了連結在地內容與深度體驗的重要性。
TDRI stated that this project places micromobility at its core, weaving local culture and stories into interactive cards and route prompts within the Web App. This ensures that users can follow safe and clear guidance, maintain a smooth slow-travel rhythm, and effectively extend their time spent in the area.
In addition, through on-site testing and participant interviews, the research team transformed feedback into insights for optimizing content presentation and service flow—demonstrating the institute’s capability in applying design to enhance local tourism.
Many participants expressed that they greatly enjoyed the experience and hoped for more events like this, underscoring the importance of linking local content with deep, meaningful exploration.
設研院樂觀期待，微移動產業在推動「地方觀光加值服務體驗」的下一步，將以在地內容為核心，持續透過「地方觀光加值服務體驗」，讓使用者願意駐足、再訪，並串聯在地文化，共同打造在地獨特的旅遊體驗。
TDRI is optimistic that the next stage of developing micromobility-driven local tourism enhancement services will continue to center on local content. By deepening these experience-based services, users will be encouraged to linger longer, return for repeat visits, and connect more closely with local culture—collectively shaping a distinctive and authentic travel experience unique to each place.
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